Wednesday, February 3, 2010

PRI's The World reports on screening Avatar in the Amazon

The 3D version of Avatar was screened by indigenous communities in Ecuador, and, for many, this was their first cinema experience. While many people found the message to hit home, others argued that the Hollywood story of a white man to the rescue rang true. --Lauren (you can read the article or listen to the radio report)

If there were ever a place that came close to the magical world of Pandora in James Cameron’s new film Avatar, it would probably be the Amazon. There may not be butterflies that look like flying squid, but in the Amazon can you eat giant worms and lemon flavored ants for dinner in a forest that is home to both the jaguar and the pink dolphin. Reporter Melaina Spitzer joined a group of indigenous leaders from the Amazon in Ecuador’s capital Quito, to see Avatar on the big screen in 3D.

The Supercines Theater is on one of the busiest streets in Quito. On this afternoon it’s filled with indigenous leaders bussed in from the Amazon. They’re decked out in their plumes, feathered crowns and jewelry. Some of them look a little overwhelmed but that’s not too surprising.
These women say this is the first time they’ve ever been to a theater. Some have never seen a movie.
As we pass into the theater, a few look confused as ushers hand out thick dark 3D glasses. The seats fill up so people sit on the steps and in the aisles. And then the lights go down.

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